Google Cloud Establishes a New Team for Web3 Infrastructure

Cloud data storage, primarily controlled by big techs like Amazon and Microsoft, is partly what the blockchain-powered Web3 aims to revolutionize through decentralization. The largest search engine in the world is planning its foray into such a promising field.

Google’s cloud group, whose parent company has reportedly shifted its major source of revenues from advertisement to cloud computing, has announced forming a new team specifically for building blockchain infrastructure.

Google’s Web3 Endeavors

Amit Zavery, a vice president at Google Cloud, expressed the urgency of developing a blockchain-focused team as the leader of such a field in an email sent to his employees, reported by CNBC.

Zavery clarified that the company positions itself as a technology provider for blockchain entities rather than a direct participant in cryptocurrency.

“We’re not trying to be part of that cryptocurrency wave directly. We’re providing technologies for companies to use and take advantage of the distributed nature of Web3 in their current businesses and enterprises.”

Zavery noted that Google could develop a system for making blockchain data easy for people to explore while simplifying the process of building and running such nodes, which is essential for validating and recording transactions.

The vice president believes as blockchain applications continue to infiltrate into industries such as financial services and retail, the foundational technologies for Web3 could “find their way into the mainstream.” He even touted bringing Google’s tools to competitors’ environments such as Amazon Web Services.

Google’s Blockchain Forays

Back in January, Google’s cloud unit laid out plans for a Digital Assets Team to work with customers, following the exponential growth of NFTs. The search engine giant mentioned that it was studying how to connect customers with digital payments in cryptocurrencies.

Google CEO Sundar Pichai earlier expressed a strong interest in blockchain technology, calling it “interesting and powerful.” He added that the company is obviously “looking at blockchain and Web3” and has planned to support such technology.