Facebook’s cryptocurrency called Libra will help the social network earn on advertising contracts, said Mark Zuckerberg, the head of the site.
So, according to him, the emergence of a new asset will help to carry out online trading more efficiently. High business revenue will be a catalyst and increase in advertising prices, which is beneficial for Facebook. Now the service has a flexible system for working with ads.
“When customers start advertising and someone clicks on it, now it’s more likely that the buyer will get something, because he will have a ready-made payment tool. For companies, this will allow us to make bids higher, and we see higher prices for advertising in general, ”said Mark Zuckerberg.
In addition, Facebook is currently allowing advertisers to target ads based on age, location, interests, and other characteristics.
Recall that the main mission of Facebook Libra is to help people who do not have access to financial services or who are forced to pay high fees for transactions.
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